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FOR ANYONE WHO SELLS, CLOSES, OR PERSUADES FOR A LIVING

The 75 Phrases That Make Buyers Choose You — Even When Your Competitor Is Cheaper, Bigger, or Better Known.

Get the field-tested phrasebook used by sales pros, advisors, and entrepreneurs to flip skeptical prospects into "where do I sign?" buyers — and the foundational text of Christian's high-ticket workshops. Free book. Just $12 covers printing & shipping.

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If You've Ever Felt This, Keep Reading

You're Good at What You Do. So Why Do Buyers Keep Choosing Someone Else?

It happens in the same maddening pattern. You give a great pitch. The prospect nods. They tell you they "love it." They promise to "circle back."

And then you find out, three weeks later, they signed with the other guy. The one who, on paper, was clearly the weaker option.

What happened?

The dirty secret of sales — the one nobody trains for — is that people don't choose the most qualified provider. They choose the one whose words made the most sense in their head. The one whose phrases stuck. The one who, somehow, felt like the obvious choice before they even compared price.

You leave great conversations feeling like the deal is yours — then watch it ghost.
You can articulate your value backwards and forwards, but prospects still say "let me think about it."
You're competing against bigger brands, lower prices, or louder marketing — and you can feel yourself starting to lose on noise alone.
You know what to say. You just don't know the exact words that flip a "maybe" into a "yes."

"People don't choose you.

They choose their perception of you."

— CHRISTIAN HANSEN

If that sentence stings a little, good. It's supposed to. Because once you accept it, everything changes.

The Shift That Changes Everything

It's Not That You Need a Better Pitch.

You Need a Better Phrase.

A pitch is a paragraph. A phrase is a weapon. Pitches get forgotten before the prospect leaves the room. The right phrase, dropped at the right moment, rewires how the buyer's brain perceives you — instantly, and permanently.

"After applying just two phrases from Christian's framework, I booked 7 prospects in a row from the in-person interview stage. I've never had that happen in my career."

— CAM R., ENTREPRENEUR

A Word From Christian

I Spent 20 Years Decoding Why Some People Get Chosen — and Why Others Don't.

I'm Christian Hansen. For two decades I've gone behind the scenes inside some of the biggest sales organizations in the world, asking the same uncomfortable question: Why does one perfectly qualified person get the deal, while another, equally qualified, gets passed over?

The answer, it turns out, is almost never about competence. It's about language.

The reps who consistently win don't have better products. They don't even necessarily have better presentations. What they have is a small library of research-backed phrases — three-second sentences that flip a prospect's brain from "evaluating" to "deciding" — and they know exactly when to use them.

I spent years collecting these phrases. Testing them in the field. Watching them work — over and over — until I had a system.

Then I put them in a book. That same book is now the foundation of every high-ticket workshop I run for sales teams. Companies pay thousands of dollars per seat to have me deliver these phrases live.

And now I want to send you a copy of the book itself. For free. All you cover is the $12 in printing and shipping. We don't make a dime on it — we just want the book in your hands.

Christian Hansen

#1 Bestselling Author · LinkedIn Top 10–Ranked Author · The Influence Mindset Expert

What's Inside the Book

**75+ Phrases. One Field-Tested Framework. Built to Make You the Obvious Choice.**

Every phrase in this book is grounded in behavioral science and battle-tested in real sales calls, advisor meetings, interviews, and pitches. Here's a taste of what you'll unlock:

1

Logic ➡️ Emotion

Learn how to shift your language form LOGIC based words to more EMOTIONS based phrases... which appeals more to the brain.

2

Knowledge ➡️ Insight

Real world examples that show you how to instantly improve your words from what you know, to why it matters.

3

Hero ➡️ Guide

Instead of you being the HERO of the situation (and getting in the way) what if you took a step back and became the GUIDE?

4

25 Week Guided Program

What if you could have a guided program that enabled you to master and practice the phrases over time? The book is designed to become a desk reference so you can improve your influence in ANY conversation.

What Readers Are Saying

Real Phrases. Real Results.

"Thanks to Christian, I have booked every client who has reached the in-person interview stage. I've never in my career had 7 prospects in a row book my services after this initial conversation."

Cam R. — Entrepreneur

7 IN A ROW · 100% CLOSE RATE

"This approach completely changed how my team advises and creates connection with our clients. The phrases work. We're booking more meetings, closing more cases, and our clients trust us faster."

Brian D. — Founder & CEO, Retirement Planning Co.

ENTIRE TEAM RETRAINED

"This mindset shift helped me grow my business in a very crowded market. The phrases give you an unfair edge — they will undoubtedly help you do the same."

Brandon T. — Real Estate Agent

CROWDED MARKET BREAKOUT

Is This Book For You?

Be Honest With Yourself — Are You In, or Are You Out?

✅ "THIS BOOK IS FOR YOU IF…"

You sell, advise, consult, or pitch for a living — and every conversation matters.
You're tired of losing deals to less qualified competitors who just sound more confident.
You believe communication is a learnable skill, not a personality trait.
You want a desk-ready reference you can pull out before any high-stakes conversation.
You're willing to test 2–3 new phrases this month and watch what changes.

❌"IT'S NOT FOR YOU IF…"

You think buyers are purely rational and language doesn't move them.
You're looking for manipulative tricks or pressure tactics.
You won't actually open the book and use what's inside.
You believe "be authentic" is a complete sales strategy.
You're already closing 95%+ of qualified opportunities. (If so — call me, let's talk.)

Claim Your Free Copy

**Here's Everything You Get Today**

⚡ Your Free Copy

Just Pay Printing & Shipping

Unforgettable Phrases

The same book used as the foundation of Christian's high-ticket workshops.

The Physical Book

Shipped to Your Door. 75+ field-tested phrases organized by use case. The exact same book Christian teaches from in $2,500+/seat corporate workshops.

($24.95 retail)

Lifetime Access

The Book Stays Yours. No subscription. No expiring license. Yours to reread, highlight, dog-ear, and pass around your sales floor.

(Priceless)

The Influence Mindset Newsletter. Christian's weekly two-minute read with a new phrase, story, or strategy. One-click unsubscribe any time.

(Free)

Retail Cover Price

$24.95

Today, You Just Pay:

$12

Covers U.S. printing & shipping. We don't make a dollar on this — we just want the book in your hands.

YES- SEND ME THE BOOK →

My "Read It Once" Guarantee

Read the book. Try just three of the phrases in your next week of conversations. If you don't see prospects responding differently — if you don't feel a noticeable shift in how people are listening to you — email me within 30 days and I'll refund every penny of your $12. You can keep the book. The risk is entirely mine.

**The Phrases Already Exist. The Only Question Is Whether You'll Be Using Them Next Week — Or Watching Someone Else Use Them On You.**

Pay $12 for printing & shipping. Get the book. Read it once. Try three phrases. Then decide for yourself.